Influence Delta
The gap between how influential you read and how influential you actually are in this market.
RWV scores two things: what a buyer can actually find about you, and what is true underneath. The gap between the two is where deals quietly die. The Report is the plan that closes it.
Every component carries two scores. Reachable and latent. You present as one number. You convert like the other.
The newest checker. We score what your buyer's AI reads when it is told to evaluate you. Then we hand you the exact artifacts that change its decision.
Anonymised sample. Your scorecard reads on your real surfaces.
The gap between how influential you read and how influential you actually are in this market.
What a buyer sees when they search you. Surfaces, freshness, depth, signal.
The artifacts a buyer needs to trust you. Reviews, case studies, named results, evidence.
Who vouches for you in public. Not testimonials. Voices a stranger respects.
Can a buyer say what you sell, what it costs, and what they have to do next, after one visit.
From decision to wallet. Friction, language, the felt experience of buying from you.
What happens in the first thirty minutes after the wallet moves. The first surface of the relationship.
Where you stand in the conversation of your category. The shape of the thing you are known for.
When a buyer hands their AI your domain and asks "should we take them seriously?", the Agent Layer is what it reads. We score it. Then we hand you the exact artifacts that make its decision go your way.
Across the leads our system has scored and watched to a decision, the win rate climbs with the RWV band. These are the five bands, measured.
The full RWV read of what a buyer can actually find about you, and what is true underneath. Eight components plus the Agent Layer, scored twice: reachable and latent. The plan to a 7 in the bands that matter. The Report bundles the Working Brief and the Agent Brief. Hand-produced, hand-delivered by FBED.
Every Report is hand-produced and hand-delivered by FBED. A live cold capture of your real surfaces, scored, in your hands fast.