RWV

    What does a careful buyer actually find?

    RWV scores two things: what a buyer can actually find about you, and what is true underneath. The gap between the two is where deals quietly die. The Report is the plan that closes it.

    What you get back.

    Every component carries two scores. Reachable and latent. You present as one number. You convert like the other.

    Sample scorecard
    • Influence Delta
      4 / 7
    • Digital Presence
      6 / 8
    • Trust Assets
      5 / 7
    • Social Proof
      3 / 6
    • Offer Clarity
      4 / 7
    • Transaction Experience
      5 / 8
    • Onboarding Flow
      6 / 8
    • Authority Position
      4 / 7
    Agent Layer

    The newest checker. We score what your buyer's AI reads when it is told to evaluate you. Then we hand you the exact artifacts that change its decision.

    Anonymised sample. Your scorecard reads on your real surfaces.

    The eight components.

    Influence Delta

    The gap between how influential you read and how influential you actually are in this market.

    Digital Presence

    What a buyer sees when they search you. Surfaces, freshness, depth, signal.

    Trust Assets

    The artifacts a buyer needs to trust you. Reviews, case studies, named results, evidence.

    Social Proof

    Who vouches for you in public. Not testimonials. Voices a stranger respects.

    Offer Clarity

    Can a buyer say what you sell, what it costs, and what they have to do next, after one visit.

    Transaction Experience

    From decision to wallet. Friction, language, the felt experience of buying from you.

    Onboarding Flow

    What happens in the first thirty minutes after the wallet moves. The first surface of the relationship.

    Authority Position

    Where you stand in the conversation of your category. The shape of the thing you are known for.

    The Agent Layer

    The newest checker is not human.

    When a buyer hands their AI your domain and asks "should we take them seriously?", the Agent Layer is what it reads. We score it. Then we hand you the exact artifacts that make its decision go your way.

    Why this matters.

    Across the leads our system has scored and watched to a decision, the win rate climbs with the RWV band. These are the five bands, measured.

    67%
    at the 6 – 7 band
    Where deals start landing in our data.
    Deal win rate by RWV band: 12% under 5, 30% at 5 – 6, 67% at 6 – 7, 85% at 7 – 8, 93% at 8 or higher.12%<530%5 – 667%6 – 785%7 – 893%≥8RWV band
    Measured on the roughly one-third of leads where an RWV score was recorded; wins span many clients and sellers, so read it as a gradient, not a guarantee.

    What you can buy.

    Report
    £199/ $249

    The full RWV read of what a buyer can actually find about you, and what is true underneath. Eight components plus the Agent Layer, scored twice: reachable and latent. The plan to a 7 in the bands that matter. The Report bundles the Working Brief and the Agent Brief. Hand-produced, hand-delivered by FBED.

    Every Report is hand-produced and hand-delivered by FBED. A live cold capture of your real surfaces, scored, in your hands fast.

    The diagnosis costs £199 ($249). The gap costs more.