Six products. One graduation tier. Two currencies. The path is the price, told straight: Foundation and DIY use the Podcast intake chassis; Sales Lab puts you in Cascade with Pro the same day, floor invoiced.
Not ready to buy? Paste one sales-call transcript and Shannon reads it cold: the gap that capped the deal, the minute it turned, and the one move that reopens it.
Get the free readThe intake is ready now. No card at signup; the qualified flow leads into Engagement Letter and invoice billing.
Start FoundationDIY uses the same Podcast intake flow. The form carries the DIY tier, then billing and onboarding continue from that chassis.
Start DIY intakeYou are in Cascade the same day with Pro included, working live deals while most tools are still in setup. Self-serve sign-up lands shortly; for now we set you up directly.
See Sales LabThese are not self-serve buys. Lab sits after the Podcast door; Premium and Enterprise are scoped in conversation.
Schedule a callReal World Variables. Your sales environment as a serious buyer's research agent reads it. The shallow read is free. The full Report is £199 ($249).
One-time. The Report bundles the Working Brief and the Agent Brief. Fixed price, no discounting on the page.
A live room every week. Your RWV baseline report. How Shannon Works. Podcast Brief. You run the production; we hold the ladder. Follows the Podcast signup flow: same intake chassis, DIY tier selected, no separate DIY checkout surface.
Pure outreach, no podcast. Cascade is live in ten minutes, your full RWV report is in your inbox by twenty-four hours, and your campaigns are ICPX-signed and running by seventy-two. Self-serve sign-up lands shortly. For now we set you up in Cascade with Pro the same day, then invoice the floor.
Leads priced by RWV readiness, from £200 ($250). Bands set at your Planning Event. Floor invoiced; no card at sign-up.
Optional add-on to Sales Lab. We book the meetings you generate. Off by default; cancel it without cancelling Sales Lab.
Active only while you turn it on. No effect on the Sales Lab floor or per-lead pricing.
The six-month Phase 1 of the Podcast door. The engine is built before the team turns up. Three machine weeks, then the people. Cascade Pro included.
No deposit, no card at signup. Your first invoice is prorated to the billing date you elect (the 1st or the 15th). The remaining instalments follow on that day.
Not a starting checkout. Lab is where Podcast Foundation graduates after the Planning Event. Floor plus pay per lead, set against the movement you have measured.
The full operating system, running.
Scope and pricing are set at your Planning Event against your data and ambition, not from a rate card.
A per-host programme with dedicated programme management. The Management Layer is included from August 2026.
Five-host floor. Extensions beyond the single-programme model are scoped by amendment.
GBP is the primary sticker. USD is parity, not an FX conversion. Both numbers are canonical.
Sales Lab is a three-month term. Cascade Pro is included, and the floor is invoiced (no card at sign-up). Self-serve sign-up lands shortly; until then we create your Cascade account with Pro the same day, so you start on day one either way.
DIY follows the Podcast signup flow. It uses the same intake chassis with the DIY tier selected, then billing and onboarding continue from that record.
Foundation is invoice-billed. No card at signup. Your first invoice prorates to the billing date you elect (the 1st or the 15th). Cancellation in term is governed by the Engagement Letter.
VAT is applied where it is due. The full refund and cancellation language sits in the Engagement Letter for invoice-billed tiers and in the Stripe checkout terms once self-serve checkout is live.
Same thing, started a little differently for now. You are in Cascade the same day with Pro included; self-serve sign-up lands shortly, so for now we set you up directly. From there the 72-hour clock is the same: Cascade in ten minutes, RWV Report in 24 hours, campaigns signed off and sending by 72.
Podcast Foundation is the six-month Phase 1: the engine is built before the team turns up, the canonical documents written, the first measured RWV delta. Lab and Premium are the post-Foundation graduation tiers, decided with you at the Month 6 Planning Event. Sales Lab is a separate door (no podcast, pure outreach).
No card at signup. After your qualified flow and Engagement Letter, your first instalment is invoiced pro-rata to the billing date you elect (the 1st or the 15th). The remaining instalments follow on that day for the six-month term. Total is £9,000 over six monthly invoices of £1,500.
Run the shallow read. Type your domain in; in about ninety seconds we score eight components of your sales environment plus the Agent Layer, and the result routes you to the right door. No login, no marketing email.
Three months in, the tariff graduates. The monthly floor sits at £750 ($938) and on top of the floor you pay per lead. Leads are priced by RWV readiness, from £200 ($250). Bands are set at your Planning Event. You decide what you keep paying for; the engine keeps running.
It's a short call. Tell us what you're trying to do and we'll point you at the door that fits.
