Cold outreach makes you chase. A show makes them come.

A few of the shows we build, run and read end to end.

Business Spotlight

SE01 E18 Trust and Integrity beat strategy when scaling high-growth teams | Ryan Getz

Thriving Through

From Tech Layoffs to Opportunity: Building a Platform That Connects Companies With Fractional Talent | Michele Cook

Opening Pathways

The Heart Behind Great Leadership | Hanna Bauer

Mortgage By Koukun

S02 21 | Real Estate Agents Who Rely on AI Alone Will Miss the Market Shifts | Andrew Perrie

40 Percent Better

Building Trust Through Leadership I Dave Bair

The Road To Success

From Corporate Marketing to Nonprofit Leadership | Bree Carriglio

Where the guests come from.

Sourced

Fourteen guests minimum: high-need, behaviourally scored buyers, scheduled directly by the team from ICPX. Researched, warmed, booked. Completed introductions, not raw leads passed over a fence.

The pool

Behind them, a pool of roughly 2,000 scored prospects. Shannon is trained to schedule against it, one conversation at a time, getting stronger with every yes, every no, and every no-response.

Network

Up to ten guests from your own network. Your fastest launch. The first ones record as your test episodes, so the show is in flight before the sourced introductions land.

The first six weeks, mapped.

Phase 1 runs six months. This is how it starts. Three machine weeks before you meet the delivery team.

1. W0 to W1Intake and machine kickoffYou sign in. The machine begins inside 24 hours.
   +

   You complete the chassis: name, company, domain, sales motion, six-month win, billing date. RWV launches against the domain. Cascade reads any historical calls you connect or upload. The engine starts reading.

   We do

   Run RWV, ingest your historicals, draft the seven Cascade documents.

   You do

   Sign in. Eight questions. Connect or upload a few calls when you have a minute.
2. W2Library draftedYour client, product, ICPX and four stage playbooks land as drafts.
   +

   Shannon writes the seven core documents from your intake plus the calls she has read. They land as drafts in your Library. You read them, you correct them. The corrections retrain her on you specifically.

   We do

   Draft Client Document, Product Document, ICPX Deep Dive, and four Stage Playbooks. Stage everything for your edits.

   You do

   Read the drafts. Correct them where they miss. Two hours of your time, the rest of your year saved.
3. W3Engine runningThe guest list is built. The first sourced introductions are warm.
   +

   ICPX runs against the pool. Fourteen sourced guests minimum get scored, warmed, and lined up. Your network track runs in parallel: up to ten guests booked for test episodes. The Podcast Brief lands. The Engagement Map lands.

   We do

   Build the ICPX list, run the warming, book the first sourced introductions, ship the Brief and the Map.

   You do

   Approve the guest list. Forward intros to network guests. Block your recording slots.
4. W4Delivery team kickoffThree machine weeks done. You meet the humans who run the rhythm.
   +

   Your named CSM and producer take the call. You meet Josh and Shannon in the weekly rooms. The cadence is set: weekly Podcast Live, weekly Cascade Live alternating, monthly coaching report, monthly strategic review.

   We do

   Hand the live operating rhythm to your named team. Set the calendar for the next six months.

   You do

   Show up to the first room. Bring a deal you want read. Ask one thing you have always wondered about your sales motion.
5. W5First episode recordedA test episode with a network guest. The show is in flight.
   +

   You record episode one with a network guest. The team ships it: edit, design, distribution, three to five clips, channels live. The Cascade analysis comes back: what worked, what did not, what Shannon flagged.

   We do

   Edit, design, distribute, clip, analyse. You hear the result back.

   You do

   Record. Notice how much better the next one will be.

Then the rhythm: episodes shipping, introductions landing, every call read, coaching monthly, the score moving. Month six is your Planning Event. The numbers are yours. The decision about Phase 2 is yours.

Every episode comes back with one of these.

The episode coaching card. Anonymised here. The structure is real.

Five tiers. One ladder.

Pick where to start. Foundation is the flagship. The ladder above and below covers every shape this engagement takes.

Every tier includes Cascade Pro in full.