# ConversationOS by FBED Labs

> ConversationOS is the platform. The doors are Sales Lab, Podcast, and RWV. Every engagement runs inside ConversationOS and includes Cascade Pro in full. ConversationOS turns every conversation a seller has into instrumentation that names the next move, scores the next prospect, and prices the next lead.

ConversationOS is the buyer-facing surface of [FBED Labs](https://www.fbed.io), the research organisation behind the closed-loop behavioural model for B2B revenue. The technology underneath is **Cascade** (the conversation engine, in the room when you sell) and **ICPX** (the outreach engine, never stops). The diagnostic instrument is **RWV** (the reachable score, between calls). The post-sale layer is **Retain**.

## The doors

- [Sales Lab](https://www.theconversationstore.com/sales-lab): Pure outreach lead generation. 72-hour SLA. Floor £750 ($938) a month plus pay per lead. Leads priced by RWV readiness, from £200 ($250). Bands set at the Planning Event.
- [Podcast](https://www.theconversationstore.com/podcast): Content and relationship driven lead generation. We build and run a show that earns close to referral-grade trust. Foundation, DIY, Lab, Premium, Enterprise. Cascade Pro included.
- [RWV](https://www.theconversationstore.com/rwv): The diagnosis. Real World Variables. £199 ($249) one-time, bundles the Working Brief and the Agent Brief. Fixed pair.

## The technology

- [Technology](https://www.theconversationstore.com/technology): Cascade and ICPX, the instruments behind every engagement.
  - **Cascade reads every call as it happens.** Prepare, execute, reflect. Included as Cascade Pro with every engagement.
  - **ICPX writes the outreach.** Shannon proposes the next move for every prospect. Live canonical tree.

## Tiers (engagement-side, prices in GBP-primary with USD secondary)

- **Podcast Foundation** · £1,500 ($1,875) /mo × 6 months. £9,000 ($11,250) all in. Cascade Pro included.
- **DIY** · £600 ($750) /mo. Bring the guests; we do everything else.
- **Lab** · £750 ($938) /mo floor + pay per lead. Where Podcast Foundation graduates. Bands set at the Planning Event.
- **Premium** · Programme-shape engagements. Decided in a conversation.
- **Enterprise** · £1,000 ($1,250) per host /mo. Five hosts and up. Dedicated programme management.

## Trust position

- **Proof:** [/proof](https://www.theconversationstore.com/proof) carries the Spotlight programme numbers: $45M+ tracked, nearly 8,000 shows, 100+ hosts. $120M+ of product and service sold across ten years of client work.
- **Rooms:** [/rooms](https://www.theconversationstore.com/rooms) · every week, all current clients, open book. Podcast Live and Cascade Live.
- **Pricing:** [/pricing](https://www.theconversationstore.com/pricing) · full price card across all doors and tiers.

## About

- [FBED Labs](https://www.fbed.io): the research organisation. Founded by Josh Bardsley.
- [CASCADE](https://www.cascadeintelligence.ai): the conversation engine, separate property.

## Optional

- [Privacy Policy](https://www.theconversationstore.com/privacy-policy)
- [Terms of Business](https://www.theconversationstore.com/terms-of-business)