T+0
You are in, with Pro.
Self-serve sign-up lands shortly. For now, one message and we set up your Cascade account, Pro included, the same day. Either way you are working in Cascade on day one, not after a setup project.
Outreach
Most outreach is a numbers game. Ours hits your number.
This is outreach run on the trust engine. We reach your exact buyer the way they want to be reached, learn which moves land, and keep tuning until you stop missing your target. One short call with Sam and you are in Cascade the same day, Cascade Pro included, running live deals past Shannon while most tools are still in setup. Ten minutes to your first Shannon call, 24 hours to your RWV Report, 72 to live campaigns. Floor £750 ($938) a month plus pay per lead.
T+0You are in, with Pro
T+10MINCascade live, simulating with Shannon
T+24HFull RWV Report in hand
T+72HCampaigns ICPX-signed and live
£750 ($938) a month floor · pay per lead from £200 ($250). Bands set at your Planning Event.
Book a call with Sam →How you start
Self-serve sign-up is landing shortly. For now, one message and we set up your Cascade account with Pro the same day, then invoice the floor. You start working deals on day one either way.
What happens at each gate.
T+10MIN
Cascade is live; you are simulating with Shannon.
Account provisioned, calls connected, the seven-piece context delivery underway. Inside the first hour you have already run a practice conversation through Shannon and seen what she reads.
T+24H
Your RWV Report is in your inbox.
A full Real World Variables read of your company, your individual surfaces, and your assets. Engineered improvement plans targeting a 7 in the bands that matter for the campaigns we are about to run.
T+72H
Campaigns ICPX-signed and live.
The outbound and follow-up sequences are signed off by the ICPX team, scheduled, and sending. By hour seventy-two the buyer is no longer waiting for setup; Cascade is reading replies and Shannon is running the loop.
Three engines behind every Lab.
RWV develops you.
It scores readiness and need. The work is built from the scores. So is the price of every lead.
ICPX never stops.
Shannon proposes the next move for every prospect. You approve, amend, or reject. The tree does not end.
Cascade is in the room when you sell.
Prepare, execute, reflect. On every call. Sell, close, win.
Month three
What happens at month three.
The tariff graduates. Your floor sits at £750 ($938) a month. On top of the floor you pay per lead. Leads are priced by RWV readiness, from £200 ($250). Bands set at your Planning Event.
Included as standard.
The Working Brief and the Agent Brief come standard with Sales Lab. They are part of the RWV Report bundle at £199 ($249), fixed pair. Not separate add-ons here.
Optional add-on
Scheduling assistant.
£500 ($625) a month while it is active. We book the meetings you generate. Off by default; cancel it without cancelling Sales Lab.
From sellers running it.
“I've been very impressed with the data coming out of FBED, and the speed with which they're able to help me improve my sales skills and find the holes that really exist. They've definitely helped me find new ways to approach elements of sales calls that were previously completely hidden from me.”
“I have been using Cascade to sharpen how I show up in high-stakes sales conversations, and the difference has been immediate. What impressed me most was how quickly it identified the gaps I did not even know existed in my process. The coaching is specific, practical, and built around real conversation data, not generic advice. For anyone operating at the executive level who wants to close more consistently and show up with more precision on every call this is the tool that actually delivers. Highly recommend.”