Our Chairman

Brad Sugars is the CEO of ActionCOACH and the Chairman of the board of Directors at Avalanche. Brad has built and sold more than 50 companies as well as founded the worlds largest business coaching firm, ActionCOACH. Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multi-million dollar franchise ActionCOACH®.

As a husband and father of five, Brad is equally as passionate about his family as he is about business.  That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you.

Our CEO

Josh founded what would become Avalanche whilst working in his dads ActionCOACH franchise at 18 years old. Understanding the need for businesses to be having conversations on regular basis, Josh would begin to turn digital platforms into places that would provide clients with consistent opportunities to physically meet new people. Over 10 years, Avalanche has transformed into one of the largest alternative appointment setters in the world. Josh authored the book Raise Your Hand Marketing with Brad.

His goal with The Conversation Store is to turn marketing success into a predictable, measurable tool that can be purchased as easy as ordering a coffee.

Leadership Team 

Abi Groves

Having worked alongside Joshua since 2016 and now serving as Avalanche’s Operations Director, Abi has witnessed the remarkable growth and evolution of our company. Since its inception, she’s played a pivotal role in shaping Avalanche and The Conversation Store into the thriving and efficient marketing powerhouse it is today. She’s excited for the continued journey of success and innovation.

Sam Bardsley

Sam began on his business journey with Avalanche in 2016 whilst running a media agency in Oxford. Having spent many years working alongside Josh and Abi in various avenues of marketing, he joined the Avalanche team as Creative Director full time in 2022. Now he works alongside Josh focusing on the growth of the company and forever increasing the services it can offer.

Amy Ray

Since joining Avalanche last year our Creative Manager, Amy, has developed The Creative Store – the home to creative services at The Conversation Store. Leading a team of designers, copywriters, and multimedia specialists, she also runs the creative strategy development for our client podcasts whilst auditing best practices to keep our podcast marketing strategies fresh and innovative.

Mona Bouroujou

Joining Avalanche in 2022, Mona, our Global Series Manager, has worked with the team to optimise marketing strategies and ensure campaigns are run smoothly. Leading a team of Campaign Planners, Admin Assistants and Sales Executives, she focuses on enhancing global marketing efficiency, aligning operations with business objectives, optimising processes, and facilitating seamless client onboarding.